Introducing our new executive director, Bill Harless


We are pleased to announce that Bill Harless has joined the organization as Executive Director.

“Bill brings to PALS over 30 years of marketing, sales, sponsorship and development experience at Fortune 500 companies and equestrian based non-profit organizations” said Justin Patterson, PALS Board President.

While with American Airlines, Bill managed customer acquisition and retention program for the AAdvantage frequent traveler program and brand messaging for AAirpass and Admirals Clubs. His sponsorship experience included managing corporate sponsorships with organizations like Spruce Meadows, Calgary.

As part of his equine experience, he managed sponsorship sales and activation for the United States Pony Club, the Arabian Horse Association, and the World Equestrian Centers.

Bill has a passion for the PALS mission of helping others through interaction with horses. He starts in March and will be reaching out to the community at large. A life-long equestrian, Bill rides and competes in the Hunter / Jumper rings.

Bill can be reached at or by calling 812-336-2798.